Logo and Bi-Fold Menu Design for an Upscale Mexican Eatery

 

 

ROJO is a modern, upscale Mexican restaurant specializing in elevated street food and handcrafted cocktails. I was tasked with designing a bi-fold menu that captured the brand’s refined yet bold personality.

The concept focused on clean structure, rich colors, and a gold-accented logo to reflect the elevated dining experience. The dark green backdrop paired with a textured gold type treatment gives the menu a sense of warmth and sophistication, while maintaining legibility and hierarchy across a variety of dish categories.

This project included:

• A print-ready bi-fold menu layout

• Elegant typographic hierarchy and spacing

• Visual branding that ties together tradition and modern flair

• A logo and cover design that emphasize premium quality

The final result is a sleek and functional menu that enhances the guest experience while visually representing the spirit of ROJO’s cuisine.